
Why Work with a REALTOR®?
Buying or selling a home is a life-changing decision, one of the largest and most complex financial transactions most of us will ever make. You deserve to be represented by a professional, an expert who’s on your side every step of the way.
Not every licensed real estate broker is a REALTOR®: REALTORS® choose to do business by a strict Code of Ethics and a higher set of professional standards, with access to powerful resources, research and educational programs at the local, state and national levels.
REALTORS® also maintain the most accurate and up-to-date inventories of homes for sale through local Multiple Listing Service (MLS) marketplaces. MLS data is the basis for most consumer real estate portals – buyers and sellers who work with REALTORS® gain direct access with the benefit of professional representation.
Protecting real estate consumers:
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Indiana REALTORS® are committed to consumer fairness and transparency.
You have options when it comes to buying (or selling) a home; working with a REALTOR® isn’t a one-size-fits-all proposition. Buyer representation and listing agreements are flexible, compensation is always negotiable, services will be clearly explained and you’ll understand the relationship in writing before you begin working with your REALTOR®.
For Home Sellers:
You can’t put a price on the memories you made in the home you love – but your REALTOR® can help you make the most of your investment when it’s time to move on:
REALTORS® invest in building and maintaining the most comprehensive and transparent local real estate marketplaces – REALTOR® Multiple Listing Services (MLSs) give your property exposure to the biggest pool of qualified buyers.

Other services your REALTOR® may offer when listing your home:
- Working with you to determine a listing price in line with market trends to maximize the value of your property.
- Guiding you through necessary disclosures and helping you understand and meet the legal obligations of offering a home for sale.
- Creating and implementing a marketing strategy to showcase your home to real estate professionals and prospective buyers.
- Managing all of the details needed to make your home stand out – photography and staging, creative advertising and highlighting all the best features during in-person showings.
- Objectively evaluating and advising you on buyer offers, representing your interests through negotiations with potential buyers and their brokers.
- Completing necessary paperwork and helping close the final sale of your home!
For Home Buyers:
Buying a house can seem overwhelming, especially for first-time buyers. But even if you’ve been through the process before, your priorities and must-haves for your next home are different…and so is today’s real estate market.
Working with a REALTOR® saves you stress, hassles and time on the journey to finding the right home – time you’ll need to start packing. Here are a few ways REALTORS® help you find your way home:
Expert help finding the right home – your new home.
REALTORS® offer expertise beyond a set of search results: Pointing out pros and cons, interpreting disclosures and inspection reports and making sure you’re comfortable before you close the deal…so the biggest surprise is how much you love your new home.
Professional support through a complicated process.
Owning a home is the American Dream. Buying a home can keep you up at night – but not when your REALTOR® is there to explain the process, tackle paperwork and take time and stress out of the journey to homeownership.
Having your back when the stakes are high.
Buying a home is the biggest investment and most complex transaction most of us will ever make. Homebuyers deserve expert representation to protect your interests, write the best offer and negotiate the most competitive price, and make sure you understand all the financial obligations and contractual fine print.